Marketing Specialist

• Lead marketing strategy, planning, and operational execution to drive foot traffic and sales.

• Develop and implement in-store brand consistency strategies to create a cohesive retail experience that reflects CANA's values and elevates the customer journey.

• Partner with operations and retail teams to ensure that in-store visuals, messaging, and product presentations align with brand standards and marketing campaigns.

• Plan, implement, and monitor marketing campaigns and initiatives across digital and traditional channels, including web, social, email, SMS, paid media, in-store, OOH, partnership programs, community events, brand apparel, and packaging to achieve our business goals.

• Conduct regular audits of in-store marketing materials and visuals to maintain brand standards and suggest improvements where necessary.

• Train retail staff on brand guidelines and provide resources to enhance their ability to deliver an on-brand customer experience.

• Bachelor's Degree in Marketing, Communications, or related field.

• 1–3 years in Marketing related experience (Digital Marketing preferred).

• Experience with content creation for web, email, or social media marketing is a plus.

• Strong organizational skills and attention to detail.

• Ability to work proactively and independently, manage multiple tasks on deadline, and incorporate feedback.

• Ability to work in a fast-paced environment.

• Strong analytical skills with a passion for deriving insights from data.

• Solid presentation skills – comfortable speaking to stakeholder groups and delivering results.

After completion of a successful probationary period, full-time employees are eligible for the following benefits:

• Health, Dental, & Vision Insurance

• Profit Sharing & Retirement Plans

• Paid Time Off

• Product Discounts

In person at CANA's store locations. Headquartered at 242 Mansfield Ave., Norton, MA 02766.

CANA is an Equal Opportunity Employer that promotes the diverse talent of people from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, disability, sexual orientation, or veteran status. Additionally, CANA complies with all other relevant, federal, state, and local laws regarding employment practices.